Job Description

As our nationwide growth accelerates, our Marketing team plays a key role in driving forward our mission of Bringing Happiness to Every Home® by utilizing cutting-edge marketing platforms and applications to achieve unparalleled success in connecting with our customers and optimizing our business.

As a Senior Social Media Ad Specialist at West Shore Home®, you will contribute to this mission by crafting impactful social media advertising campaigns, with a clear objective of reducing Cost Per Lead (CPL) across assigned regions. You will report directly to our Social Media Manager and work closely with the Creative and Digital Marketing teams, while supervising a team of Social Media Ad Specialists.

Why Work at West Shore Home?

We are on a mission to do something that has never been done before – to build the first nationwide home remodeling brand. That requires a high level of imagination, commitment, and determination from people who take extreme ownership of their circumstances. We are proud that our commitment to culture has earned us the 2023 Top Workplaces USA award as one of the nation’s top employers, as well as distinct recognition in the following categories: Leadership, Purpose & Values, and Compensation & Benefits.

What You’ll Contribute

In this role, you can expect to:

• Strategize and lead the execution of tailored social media ad campaigns that are focused on driving down CPL for specific branches
• Collaborate with the team to ensure that social media ad strategies for each region are meticulously planned and executed to meet or surpass marketing CPL targets
• Involve the team in developing customer personas and mapping out customer journeys
• Ensure that ad content is seamlessly connected with landing pages, sharing best practices with the team for maintaining a cohesive user experience to support conversion rate optimization
• Work with specialists to implement changes and conduct tests based on a regular interval for social media ad campaigns, aiming to improve conversion rates and CPL for each assigned region
• Conduct competitive research and assist other team members in making campaign adjustments to improve ad quality and click through rate

What It Takes to Succeed

At West Shore Home, we are Default Aggressive towards our goals and take Extreme Ownership of our results. We’ll provide you with the training and tools to set you up for success, and we hope that you’ll bring:

• 3-5 years of experience in managing social media ad campaigns across various platforms such as Facebook and TikTok
• Proven experience creating, executing, and optimizing social media ad strategies to meet and exceed performance targets
• Proficiency in using social media analytics and multi-channel tracking platforms
• Excellent communication and interpersonal skills, capable of leading and collaborating with a team of Social Media Ad Specialists
• Demonstrated ability to analyze performance data, draw conclusions, and make informed decisions to improve social media ad campaigns
• Up-to-date knowledge of the latest social media ad trends, digital marketing techniques, and competitive landscape
• Bachelor’s degree in business, marketing, communications, or related field- preferred

We Invest in YOU

We believe that when employees know they are valued and safe, they’ll bring their best efforts every day. That is why we go above and beyond to ensure that our teammates know just how much they mean to us, and we are proud to have earned Top Workplaces USA for Compensation & Benefits recognition .

We’ve got you covered with:

• Multiple health insurance options (medical, dental, vision, accident, life, critical illness, and short- and long-term disability)
• 401K retirement plan with company match
• Paid holidays and paid time off (PTO)
• Continued training & leadership development opportunities
• Unlimited professional and personal growth potential

The guaranteed pay range for this position is $68 ,000.00 per year to $95,000.00 pe r year. T he actual rate is based on each candidate’s skill set and will be d etermined by the Hiring Manager. This role is a salaried, exempt position that is not eligible for overtime pay.

More to Know

• Schedule: Non-exempt role with standard hours Monday-Friday 8:00AM-5:00PM
• Location: Remote, USA
• Seniority Level: Associate

Our Growth Story

What started as a local window & door replacement company in a small Pennsylvania suburb has grown into a technology-enabled home improvement powerhouse with over 2,500 employees across 16+ states. With continued national expansion plans, we have committed ourselves to staying true to our roots with a customer-first mindset and an employee-centric culture. While we come from different backgrounds and experiences, we are aligned by our values and are driven by a common goal – becoming America’s Most Admired Home Remodeling Brand®.

We operate at our best when every employee works to achieve their individual potential. To facilitate this, West Shore Home actively invests in our people by providing the structure and support to challenge you as you grow professionally and offering tools to achieve personal satisfaction. If you are looking to unlock your potential and find out what you are truly capable of , there is no better place to do so.

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It is the policy of West Shore Home to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. All employees are subject to a pre-employment screening process including a background check and drug screen. In addition, we will provide reasonable accommodations for qualified individuals with disabilities. If you require reasonable accommodation in completing the application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to your recruiter.

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