Senior Marketing Performance Analyst Job at SoTalent, Saint Louis, MO

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  • SoTalent
  • Saint Louis, MO

Job Description

Job Description

Senior Marketing Performance Analyst

📍 United States | Flexible (Remote / Hybrid / Office)

About the role

This role sits within a high-impact Marketing Analytics function, driving insight across large-scale healthcare programs that support consumer acquisition, retention, and long-term growth. You’ll partner closely with Marketing, Product, and Business teams to turn complex data into clear, actionable recommendations that influence strategy and investment decisions.

What you’ll do

  • Lead marketing performance analytics across acquisition and retention initiatives
  • Measure and optimise campaign effectiveness using KPIs, dashboards, and advanced analysis
  • Build and manage end-to-end performance dashboards for product and growth teams
  • Translate data into insight: not just what happened , but why and what to do next
  • Drive consumer and market insights to support segmentation, journey mapping, and omnichannel strategy
  • Evaluate effectiveness of external partnerships and media investments
  • Leverage media mix modelling insights to improve ROI and resource allocation
  • Forecast audience demand, campaign performance, and product growth opportunities
  • Monitor market trends and competitive benchmarks to identify differentiation opportunities

What you’ll bring

  • 5+ years’ experience in analytics, performance marketing, or data-driven insight roles
  • Strong background in data analysis, visualisation, and KPI-driven decision-making
  • Experience influencing commercial or strategic decisions with analytics
  • Advanced skills in tools such as SQL, Tableau, SAS , or similar
  • Experience within healthcare, insurance, or highly regulated industries is a plus
  • Ability to communicate complex insights clearly to senior stakeholders

Why apply

  • Work on large-scale, high-impact programs affecting millions of consumers
  • Flexible working options (remote, hybrid, or office-based)
  • Competitive salary, strong benefits, and long-term career growth opportunities
  • A role where analytics directly shapes strategy, investment, and outcomes

Job Tags

Work at office, Remote work, Flexible hours,

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