Job Description
Robert Half's client is a Fortune 500 Healthcare company seeking a Digital Marketing Specialist for a 6-month, remote contract.
Digital Marketing Specialist
Location: REMOTE
Duration: 6-month contract
Pay rate: $50-$55/hr
Responsibilities:
- Execute digital marketing strategy across SEO, PPC, Social, Display, Email, etc.
- Work cross-functionally with the marketing team, creative team, internal marketing team, stakeholders, and external digital agencies
- Community management of all our social channels
- Manage and execute social media content calendar
- Measure and report the performance of all digital marketing campaigns and assess against goals
- Collaborate with business unit and internal teams on new and creative digital marketing strategies to support revenue growth
Requirements:
- B.A./B.S. degree and 3-5 years of professional experience or a combination of education experience and training which provides the necessary background for performing the work.
- 4 years experience driving conversions through paid search and organic channels.
- 3 years experience with social platforms including Sprinklr, LinkedIn, Facebook, Instagram, Twitter, and YouTube.
- Experience with website content management tools; Adobe Experience Manager preferred
- Experience with marketing automation platforms; Marketo strongly preferred
- Google Analytics and/or GA4 certification with the ability to analyze data, provide, and execute recommendations
- Google Ads certification for search and display network
- Strong analytical skills and data-driven thinking with experience developing, measuring, reporting, and presenting KPIs
- Strong competencies in search engine optimization including experience with HTML and technical SEO
- Ability to communicate professionally both oral and written
- Ability to work in an agile collaborative team environment
- Ability to work independently and with a team
- Confidence in decision making
Job Tags
Contract work, Remote job,