Job Description

Job Description

Job Description

Pathfinders, a full-service integrated marketing agency, is seeking a Social Media Manager experienced with client-facing activities. This is a full-time, permanent position and is 100% remote eligible with occasional travel requirements. Social Media Managers are responsible for leading teams to deliver strategic thinking and creative executions that drive business results for our clients. You possess an entrepreneurial spirit and are an expert in building and maintaining engagement in the social space. You should be strategically minded and seek to understand a client’s business challenges through data, market-research, and audience insights. You are polished and articulate, with the charisma and other inter-personal abilities needed to communicate with clients and influence their perspective and decision-making process.

You do not take things at face value. You are a true leader and are adept at motivating those around you to be top performers. You love working in teams, both internal and external, collaborating with people of all different backgrounds and experience in an environment where you can bring ideas and solutions to the table, daily.

At Pathfinders, we help you develop your hard and soft skills and give you the opportunity to take on marketing challenges as part of a team. If you value variety in your workload, thrive on finding creative solutions for all types of clients, and are just as adept at collaborating with teammates as you are at working independently, Pathfinders could be a great fit for you. We’re committed to providing a supportive environment where you can grow, whether you’re a seasoned advertising professional or just starting your career.

And because we believe in working hard and resting hard, we keep your work-life balance a priority. What we ask in return is that you’re principled, hardworking, and willing to rise to every occasion when clients and colleagues need you.

Get to know us at pathfind.com

What you will do, in greater detail:

• Work with the Director of Social Media to define key strategic opportunities and their potential impact on the client/agency relationship and goals. Overnight/weekend travel is required for client immersion sessions, discoveries, new client on-boarding activities, and other client engagements.
• Lead project management and overall implementation of social media strategies, in collaboration with cross-functional teams either remotely, or, when required, on-site at the PF Headquarters and/or client offices and other sites.
• Work with channel marketing and creative department to develop thoughtful, organized, and insightful points of view supported by research and data, ultimately leading to business solutions.
• Provide constructive feedback and be an active participant in the creative process. Overnight/weekend travel will be required for certain events.
• Reviews studio performance/efficiency/effectiveness and provides insights and guidance for continual improvement.
• Be the day-to-day client contact and key stakeholder for assigned brands. Overnight/weekend travel is required for client immersion sessions, discoveries, new client on-boarding activities, and other client engagements.
• Collaborate with Creative Directors to present recommendations, strategies, and programs to the client.
• Develop and execute social strategy, in collaboration with the Assistant Social Media Director.
• Serve as a brand subject matter expert as it relates to social media executions.
• Review performance data of executions, educate internal teams on results, and lead efforts to address issues, adjust performance, and meet KPIs.
• Lead efforts, in collaboration with creative teams, to establish foundational elements for a client’s social efforts (content mix, personas, voice, etc.)
• Resolve enterprise client requests/challenges, consulting agency leadership when necessary.
• Conduct PMRs for all direct reports and lead their development through mentorship, coaching, and ongoing performance feedback.
• Establish new, and solidify current, vendor/freelance relationships to ensure studio has the right partnerships.
• Present work internally and externally. Overnight/weekend travel will be required for certain events.
• Attend all applicable required employee orientation, training, department quarterly meetings, and all-agency summits at the PF headquarters. Overnight/weekend travel will be required for certain agency events.

What we’d like to see in a strong candidate:

• B.Sc./B.A. required, preferably in marketing, advertising, communications, etc.
• 5+ years of experience, agency experience preferred
• Demonstrated success in presenting strategic solutions and POVs that engage consumers and build brands
• Experience in delivering/managing multi-faceted social media engagements
• Understanding of the advertising industry and how social executions fit into the content mix
• Understanding of the advertising industry as it relates to social media executions, including but not limited to Instagram stories, Snapchat filters, hashtags, etc.
• Understanding of photography and video techniques as related to social media execution (flat lay, tutorials, etc.)
• Understanding of the social media creative process / associated deliverables and be able to effectively communicate to internal stakeholders and clients including, but not limited to, content calendars, asset production, etc.
• Knowledge of social media related technologies and trends
• Ability to clearly understand and articulate directives from strategic concepts, drive initiatives and the Agency’s values
• Flawless written and oral communication skills
• Applied experience with social media channels and tools
• Demonstrated results being a catalyst for change and innovation
• Ability to take a consultative approach with clients
• Proven team leadership and management experience, with the ability to inspire teams
• Ability to independently lead and make decisions that balance the needs of the client with internal goals and teams
• Ability to navigate an extremely fast-paced and shifting environment to define (and refine) the overall approach for the client’s business

What's in it for you? Lots of good stuff! Competitive compensation packages, commensurate with experience. A company commitment to flexibility and work-life balance with employees averaging over 6 weeks of PTO a year. In addition, our employees are given bonus opportunities, health, vision, dental, life and short term disability insurance, 401(k) with a 3% "safe harbor" employer contribution (no employee contribution required), HSA annual company contribution, and profit sharing. Applicants of diverse backgrounds are welcome and encouraged to apply.

 

Company Description

We’re a dedicated, down-to-earth, and principled group of integrated marketing subject matter experts. Committed to helping our clients get the most out of their marketing efforts, we try to do things the smart way, the first time. We also know that what worked yesterday may not be relevant today, so we’re enthusiastic about learning and opening ourselves up to new answers. We think this approach is one of the reasons we rank among the 3% of marketing agencies to last more than 40 years.

We make our clients’ lives easier as a no-bull partner they can trust. We know what works and we know how to get it done, whether it’s diving into tactical branding, strategizing web design, or creating comprehensive, multi-channel campaigns that reach the right audience. We’re able to do all this thanks to a tight-knit team of confident and humble individuals who believe in the power of advertising to shape perceptions and create meaningful brand experiences.

We’re an equal opportunity employer who embraces diversity as an advantage. All qualified applicants will receive employment consideration without regard to race, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran, or any other protected status.

Company Description

We’re a dedicated, down-to-earth, and principled group of integrated marketing subject matter experts. Committed to helping our clients get the most out of their marketing efforts, we try to do things the smart way, the first time. We also know that what worked yesterday may not be relevant today, so we’re enthusiastic about learning and opening ourselves up to new answers. We think this approach is one of the reasons we rank among the 3% of marketing agencies to last more than 40 years. \r\n\r\nWe make our clients’ lives easier as a no-bull partner they can trust. We know what works and we know how to get it done, whether it’s diving into tactical branding, strategizing web design, or creating comprehensive, multi-channel campaigns that reach the right audience. We’re able to do all this thanks to a tight-knit team of confident and humble individuals who believe in the power of advertising to shape perceptions and create meaningful brand experiences. \r\n\r\nWe’re an equal opportunity employer who embraces diversity as an advantage. All qualified applicants will receive employment consideration without regard to race, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran, or any other protected status.

Job Tags

Permanent employment, Full time, Temporary work, Remote job, Freelance, Shift work, Night shift, Weekend work,

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