Job Description

As a Creative on the Social Media team, you will be responsible for developing and executing compelling daily content for social media platforms including TikTok, Instagram, YouTube and more in ways that showcase our brand personality and grow our audiences online. These channels are a critical landscape for reaching sports superfans of all kinds, and you will be responsible for developing a steady drip of internet candy that resonates with them. In this role, you will be given the opportunity to showcase your creativity, passion for sports, and digital marketing skills to drive brand awareness, engagement, and customer loyalty. This role is Hybrid out of our NYC office.

What Youll Do

1. Concept, script, direct, shoot, edit and produce made for social videos through native storytelling across Instagram, X, TikTok, YouTube, Facebook, and more.
2. Take a leading role in brainstorming, pitching and producing social assets and franchises, demonstrating subject matter expertise to create content thats on-brand, on-trend and audience-first.
3. Participate in long-lead planning and the maintenance of the teams content calendar, continuously contributing content approaches against the sporting and cultural calendar.
4. Participate in daily standups to plan reactive content creation to capitalize on breaking news and viral moments of the day.
5. Partner with both internal and external teams to develop social video strategies that support events, campaigns, and other business priorities, and that present our brand in the best possible light.
6. Analyze video performance data in order to understand how to improve results, then proactively put those insights into action.
7. Regularly surface inspiration by staying up to date with the latest trends in social media, using them to continuously explore new techniques and editing styles to push the boundaries of our storytelling.

What You Bring

1. 3+ years of experience building social-first content for brands, either agency or brand-side, with a portfolio of successful work that demonstrates your ability to create content that attracts audiences online.
2. Strong understanding of sports betting and the Real Money Gaming sector. You should innately understand this category, what the community wants and values.
3. A voracious social media consumer that is aware of the latest trends and excited to take advantage of them in brand content.
4. Solid understanding of social media copywriting and video editing principles and best practices, using mobile editing tools such as CapCut, TikTok Studio.
5. Excellent communication and organizational skills, with the ability to manage a project from greenlight to execution, including documentation of plans in presentation decks.
6. Highly creative, proactive, and adaptable energy, with the ability to navigate through ambiguity to push for new, innovative solutions.
7. An excellent collaborator who can build trust and relationships within large organizations.
8. Ability to apply performance data and insights to optimize content to achieve KPIs.
9. Open to regular travel to events and other Fanatics offices for various offsite and team meetings.

The expected salary range for this role is based on job-related knowledge, skills, and experience. This role is eligible for the Fanatics Betting and Gaming annual bonus program.

Salary range is listed in USD; ranges will change based on country and state of residence, which are reflected in Geographical Zones defined by Fanatics Betting and Gaming. *Salary Range: $78,000 to $113,000 (Salary range incorporates all of our Geographical Compensation Zones and is subject to change as the Zone associated with the actual Offer is confirmed). In addition to the base and bonus full-time employees are eligible for Medical, Dental, Vision, 401K, paid time off, and other benefits like Wellhub, Pet Insurance, Family Care Benefits, Free Shipt deliveries, and more. Well also give you $700 to set up your home office! For information about our benefits, please visit

About Us

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

About The Team

Launched in 2021, Fanatics Betting and Gaming is the online and retail sports betting subsidiary of Fanatics Holdings Inc., a global digital sports platform. The Fanatics Sportsbook is available to nearly 93% of the addressable online sports bettor market in the U.S. in the following states: Arizona, Colorado, Connecticut, Illinois, Indiana, Iowa, Kansas, Kentucky, Maryland, Massachusetts, Michigan, New Jersey, New York, North Carolina, Ohio, Pennsylvania, Tennessee, Vermont, Virginia, West Virginia and Wyoming. Fanatics Casino is currently available online in Michigan, New Jersey, Pennsylvania and West Virginia. Fanatics Betting and Gaming operates nineteen retail locations including retail sportsbooks outside of Progressive Field and Nationwide Arena and the only sportsbook inside an NFL stadium at Commanders Field. Fanatics Betting and Gaming is headquartered in New York with offices in Denver and Dublin, Ireland.

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