Senior Marketing Manager - Digital Marketing and Brand Job Locations US-PA-Perkasie Job ID 2025-1905 # of Openings 1 Category Marketing Overview The Senior Manager, Digital Marketing & Brand plays a key leadership role within the marketing team, overseeing the development and execution of integrated marketing strategies that elevate brand presence and drive demand for the bank's products and services. This role emphasizes digital marketing, website oversight and strategy, and content-driven campaigns while managing communications, events, and brand integrity across all channels. Responsibilities Partner with the Chief Consumer Banking Officer, Director of Marketing and Retail Delivery, and business line leaders to execute a cohesive, multi-channel marketing strategy aligned with the organization's strategic goals. Lead the development and implementation of digital-first marketing campaigns across paid media, email, SEO/SEM, social media, and display advertising-closely integrated with website content and messaging. Oversee the bank's website as a key marketing asset, managing content updates, coordinating with vendors, and ensuring the site aligns with campaigns, branding, and user experience best practices. Maintain a comprehensive content calendar aligned with campaign goals, ensuring timely and strategic content delivery across digital channels including website, social media, and email. Execute integrated campaigns across both online (web, social, search, email, display) and offline (print, direct mail, events, billboards) channels to maximize reach and engagement. Manage vendor relationships for creative, digital platforms, and marketing automation tools (website, email, CRM/MCIF), ensuring performance and alignment with budget and goals. Support the integrity of physical branch branding and digital banking experiences in alignment with marketing standards. Define KPIs, track marketing performance, and use analytics platforms (e.g., Google Analytics, CRM insights) to optimize strategy and improve campaign effectiveness. Collaborate across departments to support lead generation, lending, and customer engagement through targeted campaigns and measurable frameworks. Coach and develop marketing team members, fostering a culture of collaboration, accountability, and growth. Qualifications Education and Experience Bachelor's degree in Marketing, Advertising, Communications, or related business field. 7-10 years of experience in marketing, with emphasis on digital advertising, website strategy, campaign strategy, and content execution. Experience in or familiarity with the financial services industry preferred. Skills and Competencies Knowledge of financial services is desirable. Social Media platform certification. Google Analytics certification. Experience in Adobe Creative Cloud including Photoshop, InDesign, Illustrator and Dreamweaver Experience with purchasing PPC (Pay Per Click) monitoring digital ad performance and bidding. Proficiency in Microsoft Word, PowerPoint, and Excel. Experience with MCIF and CRM database management. Good organization and time management skills. Strong editorial skills in English composition, grammar, and proofreading. Strong written and oral communication skills. Strong attention to details and accuracy. Ability to work with a diverse group of professionals. #J-18808-Ljbffr Penn Community Bank
...required, Bachelor's or Master's Degree preferred. ~1 to 2 years of experience preferred. ~ Must have an active AZ or Compact RN License. ~ AHA BLS required. If you have other than AHA, you will have 30 days from your date of hire to obtain your AHA BLS....
...Chemist, Chemical Engineer, Medicinal Chemist, Biochemist, Process Development Chemist. Benefits: This is a full-time or part-time REMOTE position Youll be able to choose which projects you want to work on You can work on your own schedule Projects are paid...
Job Description Job Description Overview Allied Universal, North America's leading security and facility services company, offers rewarding careers that provide you a sense of purpose. While working in a dynamic, welcoming, and collaborative workplace, you will be...
...more! We are seeking a Senior Cybersecurity Analyst/Information Security Manager for an opportunity in Washington, DC. All applicants... ...also have a minimum of two (2) years supervising experience in a cyber/IT security role. Individuals must demonstrate proficiency...
...Drivers will help load their trucks in the morning, go out on deliveries and off load product via two wheel dolly, manual and/or electric pallet jacks, lift gate. Drivers will use an RF Scanner to pull orders and deliver. Must be able to lift/move up to 50 pounds....