Job Description

Hi,
Hope you are doing well,
I am Kartik from Kanak It Services, please revert me on Kartik@kanakits.com if you are interested with the below role.


Role: Marketing Project Manager
Duration: 12 months contract
Location: Hybrid Detroit Michigan (Need Only Locals)

MOI: Onsite Interview



Job Description:

Engagement Description

Develops strategic B2B and B2C marketing and engagement plans for health plan products and solutions . This role leads omni-channel marketing initiatives to help drive business results for One client of Michigan and its internal business partners. Marketing and engagement include acquisition, retention, adoption, use and behavior change objectives.

• Develop strategic marketing and/or engagement plans that address multiple audiences, including employers, members, agents and providers.
• Manage omni-channel marketing projects to target specific audience segments.
• Coordinate marketing planning and execution with cross-functional internal business units and departments including Market Research, Insights & Analytics, Corporate Communications, Digital Experience, Product, and other areas.
• Partner with Insights & Analytics group to develop and monitor appropriate measurable outcomes and KPIs for assigned portfolio of initiatives.
• Lead and manage day-to-day internal client relations and consulting.
• Participate in and deliver presentations to various initiative workgroups and business partners forums.

Top 3 Required Skills/Experience

• Experience in business-to-business and consumer multi-channel marketing strategy.
• Experience with CRM and Marketing Automation platforms (e.g. Salesforce Marketing Cloud) preferred.
• Experience in project management and development and execution of marketing plans is required.

Required Skills/Experience The rest of the required skills/experience. Include:

• Experience in multi-channel marketing.
• Familiarity with CRM Lifecycle.
• Ability to work effectively in a team environment.
• Strong organizational, planning, analytical, presentation and communication skills.
• Ability to identify customer insights that drive behavior change.
• Ability to lead and coordinate work groups.
• Ability to present solutions and ideas for unique challenges.
• Other related skills and/or abilities may be required to perform this job.

Preferred Skills/Experience Optional but preferred skills/experience. Include:

• Master's Degree in related field preferred.
• Healthcare experience preferred.
• CRM salesforce certification and/or training

Education/Certifications Include:

• Bachelor's Degree in related field required.
• Minimum of five (5) years' experience in related field.

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