Job Description

Job Description

Job Description

Sweathouz is on a mission to make wellness social, accessible, and results-driven. We’re growing fast and we’re looking for a Director of Growth Marketing to fuel that growth by leading our paid media strategy.

As a senior leader on our marketing team, you’ll own the playbook for digital acquisition, drive measurable performance, and coach a talented team of media buyers. This is a high-impact role where analytical rigor meets creative experimentation, and your campaigns directly power new member acquisition and studio growth.

• Lead paid media strategy across Meta, Google, YouTube, TikTok, programmatic, and emerging channels
  
   
• Manage and mentor a team of media buyers, ensuring scalable and effective campaign execution
  
   
• Translate marketing goals into channel-specific targeting, KPIs, and budgets
  
   
• Partner with creative, content, and brand teams to develop high-performing assets
  
   
• Monitor performance daily and deliver clear insights to senior leadership
  
   
• Run A/B and multivariate tests to optimize bidding, creative, and audience segmentation
  
   
• Drive continuous improvement on key performance metrics (CPL, CAC, ROAS, CPA, LTV)
  
   
• Collaborate with finance and analytics teams on attribution, ROI modeling, and budget pacing
  
   
• Be hands-on with media buying in the early stages, while building toward scalable team execution

  What We’re Looking For

• Bachelor’s degree in Marketing, Business, Analytics, or related field
  
   
• 5+ years of experience in digital marketing or media buying with measurable ROI accountability
  
   
• 2+ years of team leadership experience; proven ability to mentor and grow talent
  
   
• Expert in Meta Ads Manager, TikTok Ads Manager, Google Ads (YouTube), and campaign tracking tools
  
   
• Advanced Excel/Google Sheets skills (experience with Looker or Tableau is a plus)
  
   
• Strategic thinker with a data-driven mindset, eager to test, learn, and iterate
  
   
• Strong communicator who can turn numbers into clear recommendations

Compensation details: 150000-150000 Yearly Salary

PI67c8bf7a6e01-25405-38394681

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