Experience: 4+ years in Digital Marketing, with a focus on SEO, performance optimization, and data-driven strategies. Job Summary: We are looking for a Performance Marketing Specialist with hands-on experience in Meta Ads and familiarity with Google Ads. The candidate will optimize campaigns, leverage data insights to improve performance, and drive ROI for B2B and B2C audiences. Strong collaboration skills to work with content, design, and development teams are essential. Key Responsibilities: SEO Campaign Management: Lead and manage SEO/PPC campaigns on Meta Ads; experience with Google Ads is a plus. Conduct keyword research, audience targeting, and ad copy testing. Design and implement retargeting and remarketing strategies. Performance Optimization: Use data-driven tactics to maximize campaign performance, focusing on A/B and multivariate testing. Analyze performance metrics to improve ROI and meet KPIs. Tracking, Reporting & Automation: Set up and manage analytics via GA4, GTM, and other tools for accurate tracking. Automate reporting and develop dashboards for insights and performance visualization. Collaboration with Cross-Functional Teams: Work closely with content, design, and development teams to align SEO strategies with overall campaign goals. Develop strategies tailored for B2B and B2C audiences. Stay updated with industry trends and competitor activities to inform strategies. Application Process: Full Name Email ID Contact Experience Upload Resume (Max file size: 5MB, Allowed types: PDF, DOCX) Locations: 189, 2nd Floor Pratap Nagar, Mayur Vihar-I, Delhi-110091 Unit 812 – 814, Tower – 1, Assotech Business Cresterra, Plot No. 22, Sector 135, NOIDA – 201305 #J-18808-Ljbffr Thehigherpitch
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