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Job Summary:
AutoZone is a leading retailer in the automotive industry, and they are seeking a Digital Content Strategy Manager to lead their digital content initiatives. This role involves developing and executing engaging content strategies to enhance customer engagement and support business goals, while collaborating with various teams to ensure alignment with brand objectives.
Responsibilities:
Develop and oversee the content strategy for AutoZones digital platforms (AutoZone.com and Mobile App), ensuring alignment with the brand, business objectives, merchandising, and customer needs to drive conversion.
Collaborate with cross-functional teams, including Merchandising, Marketing, Product, and UX/UI, to ensure content supports team and broader organizational goals.
Drive the creation and implementation of data-driven content plans to enhance the customer experience and improve performance metrics.
Oversee the creation and execution of compelling digital content across the digital experience that drives traffic and conversion.
Establish and enforce standards and guidelines to ensure consistency and quality across all digital touchpoints.
Manage timelines and deadlines for content initiatives.
Drive the creation and maintenance of planning and scheduling documents detailing the release of site content (monthly and ad hoc).
Use analytics tools to measure content performance, identify trends, and optimize strategies based on insights.
Conduct regular A/B testing and usability studies to refine content and enhance user engagement to drive results.
Partner with SEO and SEM teams to ensure content is optimized for discoverability and search engine performance.
Manage and mentor a team of content specialists fostering a culture of creativity and innovation who are laser-focused on driving sales.
Be able to speak to leadership, presenting strategic initiatives and results.
Stay updated on digital trends, emerging technologies, and best practices to keep AutoZone at the forefront of digital engagement.
Advocate for innovative solutions that elevate the customer experience and differentiate the brand in the competitive marketplace.
Build and leverage cross-functional expertise to influence digital/eCommerce strategies and initiatives.
Create and implement opportunities for process improvements.
Maintain full understanding of all communication channel plans; help drive collaboration across channels.
Qualifications:
Required:
Bachelors degree in business, Marketing or similar field or equivalent years of experience
7-10 years of experience in marketing and project management, retail industry preferred
Experience or understanding of digital touchpoints (online, mobile, display advertising, SEO, paid search, email)
Experience leveraging analytics and tracking key performance metrics to guide strategies
Assist in product, segment and category support for growth initiatives
Take both a lead and supporting role in executing marketing initiatives
Preferred:
Experience with JIRA, ContentStack (CMS) and Figma or similar tools
Company:
AutoZone retails and distributes automotive replacement parts and accessories. Founded in 1979, the company is headquartered in Memphis, Tennessee, USA, with a team of 10001+ employees. The company is currently Public Company. AutoZone has a track record of offering H1B sponsorships.
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