Chief Marketing Officer (Baltimore) Job at Flywheel, Baltimore, MD

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  • Flywheel
  • Baltimore, MD

Job Description

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About Flywheel

Flywheel's suite of digital commerce solutions accelerate growth across all major digital marketplaces for the worlds leading brands. We give clients access to near real-time performance measurement and improve sales, share, and profit. With teams across the Americas, Europe and APAC, we offer a career with real impact, endless growth opportunities and the support you need to be the best you can be.

The Opportunity

Flywheel is seeking a visionary CMO to architect and drive our global marketing strategy, amplifying Flywheels brand, market presence, and demand generation engine. As a pivotal member of the executive team, you will deliver integrated go-tomarket strategies, fuel revenue growth, and position Flywheel as the digital commerce partner of choice for the worlds top brands.

What Youll Do

  • Set the strategy and oversee the execution for all of Flywheels Marketing functions, including:
    • Brand Marketing: Flywheels voice and content engine, owning thought leadership and all GTM collateral (video, blog, podcast, newsletter, guides, sales assets).
    • PR & Communications: Amplifying Flywheels achievements, innovations, and successes across a clearly defined external communications ecosystem.
    • Design Marketing: Translate Flywheels strategy into clear, compelling, and consistent visual brand architecture and experience across every touchpoint.
    • Demand Generation: Drive audience awareness and arm our sales team to generate pipelines by translating thought leadership into sellable talktracks of our products and services.
    • Event Marketing: Focused presence at key industry movements, showcasing our thought leadership, highlighting the breakthrough results we deliver, and leveraging our people to generate qualified demand, deepen customer engagement, and differentiate Flywheel in an increasingly competitive global market.
    • Product Marketing: Ensure clear positioning, launch excellence and sustained market impact of Flywheel product launches. Lead product market fit, pricing and gotomarket.
    • Partnership Marketing: Accelerate marketplace growth, drive product adoption and deepen strategic relationships with retailer, platform and industry partners.
  • Partner with Commercial leadership to ensure marketing programs drive pipeline, retention, and expansion targets this role is truly accountable to the growth agenda of the business.
  • Evolve Flywheels brand narrative, ensuring consistency and differentiation in all internal and external communications. Serve as the executive sponsor for major product launches, events, and thought leadership initiatives.
  • Peerlevel leader to influence the product roadmap in partnership with Flywheels Product Development leadership.
  • Elevate Flywheels brand across all regions (North America, EMEA, APAC) and solution lines both directly and through a license model.
  • Partner with Revenue Operations and Marketing Operations to evolve our strategic measurement frameworks used to acquire, track and manage client conversion data across funnel stages.
  • Lead AIenabled lead generation efforts within the business, creating synthetic audience outreach and agentic systems that scale.
  • Champion a datadriven marketing culture. Oversee market research, customer insights, and competitive intelligence to inform product strategy, positioning, segmentation, and campaign optimisation.
  • Build, mentor, and inspire a highperforming, globally distributed marketing organisation. Foster a culture of innovation, accountability, and continuous learning.

Who You Are

  • A true strategic leader that can see around the corner and pioneer the future in a rapidly evolving industry.
  • B2B Marketing experience with at least 5 years in a senior or executive marketing leadership role (VP/SVP/Clevel) within SaaS, digital commerce, or enterprise technology.
  • Demonstrated success leading global marketing teams and programmes, with a focus on North America and EMEA.
  • Proven track record of evolving and elevating company brands in competitive, fastgrowth markets.
  • Highly skilled at partnering with Sales, Product, and Customer Success to drive integrated, clientfocused strategies.
  • Expertise in product marketing, solution launches, and sales enablement for complex, multiproduct SaaS portfolios.
  • Strong analytical skills; comfortable with marketing analytics, pipeline forecasting, and performance measurement.
  • AIfluent, with an AIfirst mentality to problem solving.
  • Passion for building, mentoring, and scaling worldclass, diverse teams.
  • Exceptional communication skills and ability to influence at all levels of the organisation. Able to represent Flywheel externally and build trusted relationships with clients, partners, and stakeholders.

Working at Flywheel

We are proud to offer all Flywheelers a competitive rewards package and unparalleled career growth opportunities and a supportive, fun and engaging culture.

  • We have office hubs across the globe where team members can go to feel productive, inspired, and connected to others team members go into Hub Offices 3 a week.
  • Flexible vacation time.
  • Great learning and development opportunities.
  • Benefits that help you live your best life.
  • Parental leave and benefits.
  • Volunteering opportunities.
  • If youre looking to connect with teammates on a topic of inclusion and identity, chances are theres an ERG for that.
  • The hired candidate will be required to complete a background check.
  • Learn more about us here: Life at Flywheel.

The Interview Process

Every role starts the same an introductory call with someone from our Talent Acquisition team. We will look for company and valuesfit as well as your professional experience there may be some technical rolespecific questions during this call.

Every role is different after the initial call, but you can expect to meet several people from the team 1:1 and there might be further skill assessments in the form of a TakeHome Assignment/Case Study Presentation or Pair Programming/Live Coding exercise depending on the role. In your initial call, we will walk you through exactly what to expect the process to be.

Inclusive Workforce

Flywheel Commerce Networks goal is to create a culture where all individuals of all backgrounds feel comfortable in bringing their authentic selves to work. We want all people to feel included and empowered to contribute fully to our vision and goals. Flywheel Commerce Network is an Equal Opportunity Employer and participates in EVerify. All applicants will receive fair consideration for employment. We do not discriminate based upon race, color, religion, sex, sexual orientation, age, marital status, gender identity, national origin, disability, or any other applicable legally protected characteristics in the location in which the candidate is applying.

If you have any accessibility requirements that would make you more comfortable during the application and interview process, please let us know at recruitment@flywheeldigital.com so that we can support you.

For more information about what data we collect and how we use it, please refer to our Privacy Policy.

We leverage AI technology to streamline our hiring workflow, though all candidate decisions are made by our Talent Acquisition Team.

IMPORTANT ALERT:

Please beware of fraudulent job communications from individuals falsely claiming to be from Flywheel. We have identified fraudulent activity through social media and messaging services purporting to be from Flywheel requesting payments for job and recruitmentrelated expenses. Flywheel never asks candidates for personal information such as bank account data or tax IDs or payments via social media or chatbased applications. Report suspected fraud to local authorities immediately. To learn more, click here.

We do not accept unsolicited resumes from 3rd party recruitment firms.

Seniority level

  • MidSenior level

Employment type

  • Fulltime

Job function

  • Marketing and Sales
  • Construction, Software Development, IT Services and IT Consulting

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Job Tags

Full time, Work at office, Local area, Immediate start, Flexible hours,

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