Job Description

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Summary

The Bank Products Manager drives the development and management of banking products for both Academy Bank and Armed Forces Bank, with special expertise and emphasis on the credit card suite of products. The credit card product focus will also encompass offerings related to the Embedded Banking operation. The Bank Products Manager works closely with cross?functional teams, including production teams, data analysts, Client Experience, IT, compliance, and marketing to ensure that the Banks products are profitable, meet market demands, deliver exceptional value to our clients, integrate seamlessly into the tech stack, and meet all regulatory requirements. Leads cross?functional, cross?organizational teams to develop and launch products into the market across the entire organization and through all appropriate channels.

Responsibilities

• Bank Product Management, including:
• Develops and executes bank product strategies that align with the Banks vision and goals.
• Conducts market research to identify client needs, market trends, and regulatory requirements specific to the banking industry and identifies opportunities for differentiation.
• Develops and implements bank product strategy to meet revenue goals through bank product design, pricing, marketing, and margin management. Defines bank product roadmaps and prioritizes features based on business impact and client feedback.
• Works with marketing, production, and sales enablement teams to develop go?to?market strategies and supports bank product launches, including internal communication and training plans.
• Performs detailed data analysis on bank product performance and profitability against established goal metrics; tracks cross?sell, retention and sets sales/delivery expectations, works with Client Experience to gather client feedback on products, and implements continuous improvements.
• Credit Card Product Management, including:
• Leads the design of card products and programs, including features, benefits and pricing with focus on marketability, competitiveness and profitability and revenue growth for the Bank. Works with other departments and staff on product integration as appropriate. Continuously identifies opportunities and evaluates the cost/benefit of new card products, features and benefits. Utilizes emerging capabilities in technology, operations, and data analytics to offer customers differentiated product experiences.
• Directs card pricing and fees to optimize revenue growth. Responsible for directing programs to increase card sales, utilization and retention through new client acquisition and cross selling existing client base. Success to be measured by quarterly and annual unit and revenue growth.
• Direct management of any card vendor relationships and primary point of contact to troubleshoot sales, operational and service issues that may arise from time to time. Work with a cross?functional bank team as appropriate in vendor management.
• Develops and leads all cardholder loyalty efforts. Works closely with marketing to establish annual product marketing plan and promotional calendar to successfully deliver against portfolio goals. Ensures compelling, consistent, and relevant product positioning and messaging.
• Collaborates with the Director of Embedded Banking to conduct oversight and monitoring of credit card activity, network and processing errors, management of the MasterCard relationship and overall management of the sponsored bin program(s). Continuously reviews the market and competitive landscape, identifying opportunities and strategies that will position DFC as a market leader in the Embedded Banking and BaaS space related to credit cards.
• Increases Academy & Armed Forces Bank product sales, balance sheet and revenue growth through product innovation, education, and marketing.
• Works with Academy and Armed Forces Bank leadership to establish appropriate product sales goals for business units and acceptable profitability metrics.
• Develops business case(s) to present recommendations to Academy and Armed Forces Bank leadership based on internal return on investment targets, client expectations and innovative back?office solutions.
• Manages the overall profit and loss of the associated product lines.
• Responsible for recommending all policy, procedure and product changes to senior leadership or others responsible for oversight of the Banks product offerings.
• Responsible for performing risk assessments on all existing and new products to identify all regulatory, compliance and reputation risks associated with product. Designs, builds and implements delivery of products to mitigate any identified risks.
• Protects all client and bank information confidentially and follows all company policies.
• Understands, communicates, and instills the Companys mission, vision, and values (Pillars of Success).
• Completes monthly training in a timely manner to ensure knowledge of bank regulatory requirements, policies, and procedures.
• Works at the worksite during regular business hours and/or assigned hours.
• Other specified duties as assigned.

Compensation & Benefits

The Bank Products Manager position pays a minimum of $100,000 per year.

• Medical
• Dental
• Vision
• 401(k) plan
• Company paid life insurance
• Short and Long?term disability insurance
• Company paid vacation, paid leave and holidays

Seniority level

Mid?Senior level

Employment type

Full?time

Job function

Product Management and Marketing

Industry: Banking

This position will remain open until a qualified applicant is hired.

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