Job Description

Posted Thursday, April 3, 2025 at 4:00 AM

Pure Fishing is a global leader in the fishing tackle industry, with a portfolio of iconic brands that includes Abu Garcia, Berkley, Fenwick, Frabill, PENN, Pflueger, Plano, Savage Gear, Shakespeare, SpiderWire, Ugly Stik, and many more. The brands that came together to form Pure Fishing were founded by inventors and innovators responsible for many of the advancements in the fishing tackle industry that anglers worldwide benefit from today. Our team of industry-leading experts and our global network of operations and innovation hubs strive to find those next innovations and produce world-class products designed to delight our consumers, strengthen business for our customers, and build love for our brands globally.

But to us fishing is not just about business, it is about time shared with family and friends, for some the peace derived from time on the water or for others the thrill of the battle and satisfaction of the earned triumph, and for all that feeling you get with every catch. We are a passionate team hungry to win while dedicated to creating memorable experiences with our brands and products and helping anglers everywhere have more fun catching more fish. We want your next day on the water to be your best day on the water. At Pure Fishing we have high expectations for Execution , we strive to Empower our people every day, expect and encourage Authenticity .

What will you do?

If you love storytelling, digital content, and all things creative, this role is for you! As an Assistant Content Manager, youll help plan, create, and publish engaging content across multiple platforms. Youll collaborate with designers, marketers, and influencers to keep our brand fresh, fun, and informative. From brainstorming new ideas to analyzing content performance, your work will keep our audience hooked!

What makes you a great catch?

• Youre a content enthusiast who loves writing, editing, and bringing ideas to life.
• Strong organizational skills with an eagle eye for detail.
• A knack for researching industry trends and spotting what is hot.
• Experience managing content calendars and publishing schedules.
• You know your way around social media, websites, and email marketing.
• Basic graphic design or video editing skills? Thats a bonus!

Why you will love it here:

• Work with a creative and passionate team that values your input.
• Opportunities to expand your skills in digital media and marketing.
• Be at the heart of a brand that connects people with the great outdoors.
• Your ideas matter, we encourage innovation and fresh perspectives!

Your work environment:

You will be part of a fast-paced and collaborative marketing team, working with writers, designers, video editors, and influencers to create compelling content. Expect to juggle multiple projects, brainstorm fresh ideas, and track performance metrics to keep our audience engaged.

What you will need to succeed:

• A Bachelors Degree in Marketing, Communications, Journalism, or a related field.
• 1-3 years of experience in content creation or digital media.
• Strong writing, editing, and proofreading skills.
• A mix of creativity and analytical thinkingcontent should look good and perform well!
• Ability to work independently and as part of a team.
• A passion for digital content, branding, and storytelling.

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